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Polar Bear Plunge 2021

Polar Bear Plunge 2021

Friday, January 1, 2021 (2:00 PM - 5:00 PM) (CST)


Wash off 2020 at our Polar Bear Plunge! Head to Pensacola Beach at 2 p.m. and plunge (safely) into the Santa Rosa Sound at the annual Polar Bear Plunge. To practice effective social distancing, this year’s event will take place at our signature spot, Paradise Bar & Grill, as well as Red Fish Blue Fish, our family-friendly area. 

Hundreds of dippers and spectators – many dressed in costume – flock to the beach to participate in this long-established tradition. 

Registration begins at noon and the fee is $15 cash per person and participants will receive a Polar Bear Plunge t-shirt or a $10 registration donation to participate without the t-shirt and $5 Cub Club for ages fifth grade and under (no shirt). Cub Club bags will be available at RFBF. 

All proceeds go to the Pensacola Beach Chamber of Commerce to fund events on the Island. Plunge at your own risk, water shoes are encouraged. For more information, call (850) 932-1500 or visit

Red Fish Blue Fish
5B Via de Luna
Pensacola Beach, FL 32561 United States

We will have two locations this year, Red Fish Blue Fish is intended for more family friendly focus and Paradise Bar and Grill will be for our more adult crowds. 

Event Contact
Matt Clark
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