Description

Need an exhilarating rush to help kick off your new year? Head to Pensacola Beach and plunge into the Santa Rosa Sound at the annual Polar Bear Plunge. 

Hosted by Paradise Bar & Grill, where nearly 2,000 dippers and spectators – many dressed in costume - flock to the beach to participate in this long-established tradition. Register in advance to secure your 2025 t-shirt or register onsite starting at noon. Pro-tip: Pre-Registration is KEY!

The fees are: 

• $15 per person and participants will receive a Polar Bear Plunge t-shirt & black-eyed peas w/ cornbread (price increases to $20 the day of the event)
• $10 registration donation to receive black-eyed peas & cornbread
• $5 Cub Club for ages 5th grade and under comes with a special Polar Bear goodie. 

All proceeds go to the Pensacola Beach Chamber of Commerce to fund events on the Island.

Plungers get free black-eyed peas & cornbread! Come dressed in costume and see if you win! Costume contest courtesy of Island Times. Prizes might include a 2-night stay at Paradise Inn, $50 gift card, 2-$20 gift cards, trophies, custom medallions, CASH and more .....