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UPDATE: Pre-Registration has ended. Please plan to join us and register the day of the plunge!!

Need an exhilarating rush to help kick off your new year? Head to Pensacola Beach and plunge into the Santa Rosa Sound at the annual Polar Bear Plunge. 

Hosted by Paradise Bar & Grill, where nearly 1,000 dippers and spectators – many dressed in costume - flock to the beach to participate in this long-established tradition. Register in advance to secure your 2024 t-shirt or register onsite starting at noon. 

The fee is $15 per person and participants will receive a Polar Bear Plunge t-shirt or a $10 registration donation to participate without the t-shirt. $5 Cub Club for ages fifth grade and under comes with a special Polar Bear goodie. All proceeds go to the Pensacola Beach Chamber of Commerce to fund events on the island.

Plungers get free black-eyed peas & cornbread! Come dressed in costume and see if you win! Stay for John Hart Project on stage! Costume contest prizes include a 2-night stay at Paradise Inn, $50 gift card, 2-$20 gift cards, trophies, custom medallions, CASH and more .....